THE LEXAR LOGO
The intent for the rebrand and package design was to better improve the visual relation between Lexar’s brand identity and its products. The newly designed logo helps to represent the high quality products Lexar stands by, while also keeping some visual aspects to familiarize existing customers. This refined, and more modernized look, suits the level of professionalism that Lexar strives for and achieves in their products.
SD CARD PACKAGE DESIGN
SD and CF package design development. Design patterns came from research that was conducted on how silicon memory works.
CF CARD PACKAGE DESIGN
Dielines for both the SD & CF card packages were made for presentation, including the memory cards within them.
PROCESS WORK
CURRENT LOGO
This is Lexar's current logo for reference.
MEMORY CARD PROCESS
Evolution of the SD & CF card label design.
PACKAGE PROCESS
Progress of both the SD & CF card's packaging.